100% DUAL PURPOSE Wildflowers

100% DUAL PURPOSE Wildflowers



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I-DS DUAL PURPOSE contains twenty three native British wildflower species typically found in areas across all soil types.

100% Wildflowers with no grasses added.


100% DUAL PURPOSE Wildflowers

I-DS DUAL PURPOSE MIXTURE contains twenty three native British wildflower species and grasses typically found in areas across a diverse range of soil types.

Consisting of 100% wildflowers (no grass species), I-DS Dual Purpose creates a permanent species rich sward, flowers from May to October and suitable for creating habitats in areas containing a range of micro climates or where there are no particular severe weather conditions to overcome.

Why Sow Wild Flowers

Wild flowers are a very important part of our everyday life providing a rich, colourful and diverse ecological habitat for many insects and wildlife. They also offer great aesthetic value to enhance the natural beauty of the British countryside, motorway networks, parkland and gardens.

Over the past 50 years, the number of traditional wild flower meadows has dramatically declined which has resulted in a noted decrease of British Insects. For pollination to take place, we need the ideal flowers to attract those all-important bees, ensuring plants become fertilised and reproduce.

Idealseed mixtures contain high proportions of recommended of NATIVE WILDFLOWERS on the Royal Horticultural Society’s list of plants which are ‘Perfect Pollinators’.

Native Wild Flowers are important to all of us

The rich and varied wild flower species suited to our climate provides a flowering period from spring through to autumn creating a colourful environment whilst providing a vital habitat for wildlife.

Golf Courses:

Golf Courses can provide excellent habitats for wild flowers as part of a low maintenance scheme which can improve the biodiversity on the course.

Highways, Embankments and Verges:

Road highways are also very important locations to establish wild flowers as they provide areas for insects and wildlife while requiring low maintenance compared to 100% grass swards.

Agricultural land:

Farmers and land owners are now being encouraged to establish field margins and new areas of wild flowers which will help populations of butterflies, bees and other insects increase. This also provides habitats for game birds and other wildlife our Cornfield annual produces a brilliant display of flowers in the first summer following sowing.

The seeds in your mixture will have originated from a wild flower production field. This seed will have been multiplied in single species plots from seed sourced in the wild. From seeding to harvesting it can take two growing seasons before a seed crop is produced. Once harvested, the seed is cleaned to remove the inert matter and provide high purity seed.


  • Remove all existing weeds, if necessary use weed killer, only sow four weeks after applying.
  • If the area has been overgrown with weeds for several years, it is important to reduce the number of weed seeds in the soil, it may be necessary therefore to allow time for the first flush of weeds to germinate then remove before attempting to sow any wildflowers.
  • Wildflowers prefer a poor soil with low nutrients, so remember not to apply fertiliser.
  • Once the weeds have been removed prepare soil to a fine tilth for sowing your wildflowers.
  • Try not to disturb the soil any further as this may bring more weed seeds to the surface.
  • Choose a wildflower mixture suitable for your soil conditions, if uncertain, remember to think what your soil is like during the growing period from March – October (most soils during the winter can be heavy and wet).
  • Sowing times can be any time during the period end-March – end October the ideal time being autumn but avoid the hot summer months.
  • Sow seed at 5g/m2, it should not be necessary to rake the seed over as the light helps germination on many species.
  • To assist sowing, it’s advisable to mix the wildflower seed in the bag prior to sowing, small seed will always travel to the bottom of the bag.). This will help distribute the seed mixture.
  • The nurse grasses will appear within 7 – 10 days; the wildflowers may vary depending upon species – some may take only a few weeks, while others can take several months.
  • Cornfield Annuals flower the same year if sown during the spring or the previous autumn.
  • Perennial wildflowers will establish during the first year of sowing and flower in year two.

Sowing Rate: 2 gms/m2

100% Wildflowers Includes 23 Wildflower Species
Common Name Species Name %
Black Medick Medicago lupilina 7.0
Buttercup, Meadow Ranunculus acris 6.0
Campion, Red Silene dioica 6.0
Campion, White Silene alba 5.0
Catchfly, Night-Flowering Silene noctiflora 5.0
Clary, Wild Salvia verbenaca 5.0
Cowslip Primula veris 1.0
Forget-me-not, Field Myosotis arvensis 4.0
Clover, Wild White Trifoliumrepens 1.0
Knapweed, Common Centaurea nigra 6.0
Goatsbeard Tragopogon pratensis 4.0
Knapweed, Greater Centaurea scabiosa 4.0
Lady’s Bedstraw Galium verum 6.0
Musk Mallow Malva moschata 3.0
Oxeye Daisy Leucanthemum vulgare 4.0
Plantain, Hoary Plantago media 3.0
Plantain, Ribwort Plantago lanceolata 3.0
Salad Burnet Sanguisorba minor 8.0
Selfheal Prunella vulgaris 5.0
Sorrel, Common Rumex acetosa 5.0
St John’s-wort, Common Hypericum perforatum 2.5
Wild Carrot Daucus carota 4.0
Yellow Rattle Rhinanthus minor 2.5

Additional information

Weight 1 kg

250 Grams, 1 Kg


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